1. IDENTIFY YOUR SOCIAL MEDIA PLATFORM
Which social media network best suits your business and your audience
INSTAGRAM
TWITTER
FACEBOOK
LINKEDIN
YOUTUBE
GOOGLE+
2. CREATE YOUR PROFILE
PROFILE NAME Relevant to your business/companyBIO/INFO Be personable and tell your audience about your business using keywords
PROFILE & COVER PHOTOS Images should be consistent across all social media platforms
#HASHTAG Use relevant hashtags to your industry and also create one
3. BUILD YOUR AUDIENCE
AUDIENCE Research and add your Audience/Industry & Market/KPI’s/ClientsTONE OF VOICE What is your brand personality? Corporate/Fun/Friendly/Formal
MESSAGE What message are we giving out? What can we offer our audience? How can we help our audience?
4. CONTENT MARKETING
SERVICES
SPECIAL OFFERS
CASE STUDIES
SPECIAL OFFERS
CASE STUDIES
BLOGS
IMAGES/PHOTOS
VIDEOS
IMAGES/PHOTOS
VIDEOS
TESTIMONIALS
TIPS/FACTS/QUOTES
QUIRKY LINERS
TIPS/FACTS/QUOTES
QUIRKY LINERS
E-BROCHURES/E-BOOKS
NEWS TO YOUR INDUSTRY
BRANDED GRAPHICS
NEWS TO YOUR INDUSTRY
BRANDED GRAPHICS
5. MEASURE & TRACK PERFORMANCE
Track engagement through interaction (RT’s, Likes & Fav’s) and followersCheck statistics and analytics
Have the APPS on your phone (Twitter, Facebook, Linked In)
6. PLANNING FOR FUTURE
MONTH 1
MONTH 2
MONTH 3
Get in touch to see how I can use the power of social media to increase leads and create brand awareness!