Social Media, provides you and your business to connect with your customers on a large scale, and on a personal level. Social media is also much more cost effective in comparison to the traditional methods of advertising, which include newspaper or magazine adverts. Social media can be measured to see how many people have viewed and engaged with a post and also by the amount of followers gained. In my opinion, there is no excuse for a company to not be on social media! Its FREE!
If you play your cards right and know how to use social media effectively you will see that an informal friendly banter can easily translate into customer loyalty and sales!
There is a variety of social media platforms to suit and work for your business! The choice is yours!
WHY SHOULD I USE SOCIAL MEDIA?
THERE ARE MANY REASONS YOUR BUSINESS CAN BENEFIT FROM SOCIAL MEDIA.Brand Awareness – Gain a well-earned reputation as the leader in your industry
A stronger customer relationship with your brand
Increase traffic to your website through links and social shares
Increase SEO rankings
Gain sales and repeat customers
Measure your success
Build relationships and trust with your target audience
SOCIAL MEDIA STRATEGYIt is vital to have a social media strategy in place for your business if you want to see a difference. Planning is KEY!
Social media is about building relationships and gaining trust.
You can grow your audience by posting relevant and fresh content. It is important to know what does your audience what to know? What type of content is relevant to them?Key Messages
A balance of educational, knowledgeable and entertaining material Content should be creative and truthful. Stand out from the crowd!
DONT SELF PROMOTE YOURSELF! Dont hardsell and avoid being pushy. Allow the audience to come to you. An engaged follower is more likely to turn into a customer.
It is important that your content is rich and relevant to your audience to encourage your followers and fans to engage with your company and turn into potential clients and sales.
Karizmatic TIP: Be approachable and friendly
Engage with your followers, compliment them and provide them with special offers and invite them to know more about your business by providing them with a call to action for example signing up to a newsletter.
SOCIAL MEDIA ACTION PLAN
TASKSMonitor social media traffic
Create relevant content
Karizmatic TIP: Create a social media calendar, this allows you to visually see what days to post and also plan ahead.Experiment with the timings of posts during the day to find out what time works best for your audience.
I hope this blog has increased your knowledge and understanding of social media. Get in touch with me firstname.lastname@example.org to see how I can help you!