Social Media Plan
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Social Media Plan

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1. IDENTIFY YOUR SOCIAL MEDIA PLATFORM

Which social media network best suits your business and your audience
INSTAGRAM

TWITTER

FACEBOOK

LINKEDIN

YOUTUBE

GOOGLE+

2. CREATE YOUR PROFILE

PROFILE NAME Relevant to your business/company
BIO/INFO Be personable and tell your audience about your business using keywords
PROFILE & COVER PHOTOS Images should be consistent across all social media platforms
#HASHTAG Use relevant hashtags to your industry and also create one

3. BUILD YOUR AUDIENCE

AUDIENCE Research and add your Audience/Industry & Market/KPI’s/Clients
TONE OF VOICE What is your brand personality? Corporate/Fun/Friendly/Formal
MESSAGE What message are we giving out? What can we offer our audience? How can we help our audience?

4. CONTENT MARKETING

SERVICES
SPECIAL OFFERS
CASE STUDIES

BLOGS
IMAGES/PHOTOS
VIDEOS

TESTIMONIALS
TIPS/FACTS/QUOTES
QUIRKY LINERS

E-BROCHURES/E-BOOKS
NEWS TO YOUR INDUSTRY
BRANDED GRAPHICS

5. MEASURE & TRACK PERFORMANCE

Track engagement through interaction (RT’s, Likes & Fav’s) and followers
Check statistics and analytics
Have the APPS on your phone (Twitter, Facebook, Linked In)

6. PLANNING FOR FUTURE

MONTH 1
MONTH 2
MONTH 3

Get in touch to see how I can use the power of social media to increase leads and create brand awareness!

GET IN TOUCH!